I first met Rob in 2010 when we were exploring how social media and location-based services would change the ways brands interact with customers.

Rob went on to start a company around this theme, and the last half-decade has been an incredible journey for Rob. He’s dealt with all of the stages of being an entrepreneur: the highs of raising money from top-tier investors to the lows of realizing that your product vision isn’t working.

Rob shares how his perseverance has paid off, and his lessons learned, in our latest episode of The Moment When.